the.ri.aka - an ancient remedy of extraordinary value, believed to counter all poisons. The ultimate antidote. *** Welcome to the musings of Beth Hobson (writer) - to be taken with a spoonful of sugar
25.2.08
Good Things Come To Those Who Wait
My recent admiration of the popular Irish drink has led me to do a bit of research on why exactly it has done so well all over the world. Many would argue that its taste and feel sells itself, but as a company with an extremely high cost advertising campaign, I think that might have a little something to do with their success.
Like many alcohol commercials Guinness strive both to entertain and make you aware of their product. While many companies do a very good job of this I would definitely give who ever runs Guinness advertising a pat on the back. Over the years they have pumped out ad after ad that caught the eye, and became a topic of conversation for anyone who had seen it. Exactly what you want when trying to catch the public’s attention.
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